When I was approached to shoot the main image for the 30th Atlantic Film Festival I was excited at the opportunity to work on a campaign that not only highlighted uniquely maritime environments, but also inserted them into a clever concept and delivery that juxtaposed them with stereotypes of the "glam" film industry.
Although the copy and design is still being applied, here is the photography with the first draft copy in place. These shots where taken at 3 different beaches in Nova Scotia. The "Red Carpet" Shot is actually a composite shot, with the boardwalk photographed at Conrad's Beach and the limousine and some of the beach grass photographed a few days later at Martinique beach. The "Walk of Fame" Shot was taken just outside of Lawrencetown and the "Star Spotting" shot was taken at dusk at Martinique. (They are probably going to run a version I shot from the back of the chairs. I just happen to like this one better.)
I owe a lot of thanks to assistant John McKenzie for dragging so much heavy gear across beaches that I'm sure seemed a lot longer with that much heavy stuff, the models Tracey Crabtree and Adam Reid who did the next to impossible by holding poses while under attack by clouds of mosquitoes, Jim Rogers for arranging vehicles and transportation, David Muir for supplying the star fish, Ann Douglass for providing vintage beach chairs and Signature Limousine for giving us a stretch and providing us with an amazing driver who went far above and beyond the call of duty by doubling as an assistant when we where short a pair of hands.
